Axel Hägg is a seasoned fashion entrepreneur with eight years of startup experience in Los Angeles. With his impressive track record and entrepreneurial spirit, Hägg has been instrumental in the success of the Brashy Studios, helping it become a global sensation. The brand was sold in boutiques as Colette ( Paris), KITH ( USA ), Tom Greyhound ( Seoul, South Korea ), United Arrows ( Tokyo, Japan ), Vfiles ( New York, NY ) and many more.


Jacob Hägg is a creative director, image consultant and photographer. He is most known for foundic iconic fashion label Brashy Studios together with his brother Axel. The brand was picked up in publications as New York Magazine, Bullet, VOGUE, High Snobiety, Hypebae as well as worn by Ariana Grande, Bella Hadid, Billie Eilish, Gigi Hadid, Kaia Gerber, Kendall Jenner, Khloe Kardashian, Kourtney Kardashian, Kylie Jenner, Rihanna and many more.